In 2008 Sean "Diddy" Combs proclaimed "Vote or Die" but these days he has changed his tune. He has been touting a new catch phrase "Hold Your Vote."

It’s a whole different strategy, but I think we need to hold our vote...

Diddy recently said he thinks that black voters "got a little bit shortchanged" by Barack Obama’s presidency, and urged the black community to withhold its very important vote as a pivot in strategy.

"The heat has to be turned up so much that as a community, we’ve got to hold our vote," Diddy told the Rev. Al Sharpton on MSNBC Sunday, talking both about his new East Harlem charter school and politics that may not be usual.

"It’s a whole different strategy, but I think we need to hold our vote because I don’t believe any of [the political candidates]," he said.

Though Combs conceded that the president has done "an excellent job," he said that the getback was not quite on par.

"My number one thing, to be honest, is black people—I feel like we put President Obama in the White House. When I look back, I just wanted more done for my people, because that’s the name of the game," he said.

"This is politics. You put somebody in office, you get in return the things that you care about for your communities. I think we got a little bit shortchanged. That’s not knocking the President," Diddy said. "He’s done an excellent job, you know, but I think it’s time to turn up the heat, because the black vote is going to decide who is the next president of the United States."

This idea of holding the black vote or spreading it out amongst the parties has been bubbling in the black community for years. Maybe now is the time for a movement like this to finally ignite.